The Nine Content Mistakes That Can Wreck Your Website
Even with the best intentions, several bad content choices can ruin a website. Emily Cretella, owner of Cursive Content Marketing, helps to identify these mistakes so they can be eliminated from a website in order to attract, engage, and retain visitors.
- Too Much Copy: The average attention span of consumers is now approximately 8 seconds, and they only have time to read at most 28% of a web page. Make sure the words visitors read are the important ones!
- Huge Blocks of Text: A large area of “grey space” is off-putting; don’t make visitors scan through big chunks of copy to find the core message.
- Unattractive Style: Maintain the brand’s style guidelines – font, text size, colors, style must be consistent or the effect will be jarring.
- Outdated Content: Content that is outdated or wrong gives readers the impression that the company is obsolete and not worth their time!
- Incorrect Grammar: Adhering to basic grammatical and editing rules makes your content more professional and polished. Try the AP Press Style Guide.
- Inconsistent Voice: Limit editing power to a select few people so the “brand voice” is maintained.
- Catch-All Copy: The site is not a “recycling bin” for all the reminders, memos, and documents the internal team wishes to share. Keep the site fresh and uncluttered.
- Keyword Stuffing: Readers visit to find meaningful content, not copy that includes every keyword and phrase related to your topic (inserted to maximize search engine optimization).
- No Call to Action: Make sure readers have the opportunity to take the information that has been shared and make the next step!
While there are many other website mistakes that can ruin a visitor’s experience, these are some of the most damaging ones. Take a look at the school/parish site with a critical eye in order to avoid those content errors that will send visitors running instead of keeping them reading!